Leeds Older People's Forum
Celebrating older voices with a warmer brand and a more accessible digital presence.
The challenge faced
Leeds Older People’s Forum is a network of organisations supporting older people across the city. It promotes wellbeing, inclusion and independence, giving older residents a collective voice in shaping the city’s future.
Their previous branding and website no longer reflected the warmth or accessibility of their work. The organisation needed clearer messaging, a friendlier visual identity, and a site that was easy to use for a wide audience – including older people themselves. Legacy content had grown over time, making navigation difficult and their core story hard to find.
As part of a project led by Let's Dance Agency, I was brought in to support the rebrand and website redevelopment, with a focus on brand strategy, tone of voice, content structure and copywriting.
How I helped
• Co-facilitated a brand discovery workshop to identify core values and tone of voice.
• Developed clear, consistent messaging and a new content structure that prioritised clarity and inclusivity.
• Rewrote and simplified large volumes of legacy content, then updated everything directly via the CMS.
• Worked with the Let's Dance team to support on a fresh visual identity and accessible website.
The impact made
The new messaging, content and website structure were warmly received by the client team and network partners. Staff reported positive feedback from users on the improved accessibility, friendliness, and ease of navigation. The project gave the organisation a confident, modern presence that better reflects its community values.
What they said
When we interviewed Let's Dance for this work, we felt that you would likely be very good people to work with, not just for your technical and creative skills. And that's how it's proved. We're very pleased we chose you.