<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Bushcraft]]></title><description><![CDATA[Creative copywriting, content design, brand development and strategy, photography and video – helping charities, social enterprises and start-ups shout about what they do best.]]></description><link>https://www.bushcraftstudio.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 25 Apr 2026 15:24:08 GMT</lastBuildDate><atom:link href="https://www.bushcraftstudio.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA['Sounding professional’ is hurting your brand]]></title><description><![CDATA[A lot of organisations try to sound overly professional and end up coming across like everyone else. In an effort to be taken seriously, the language becomes safe and neutral. AI-generated or otherwise, it’s a style of writing that avoids any risk, but it also means you don't say anything that actually sticks in someone’s mind. When everyone is aiming for the same corporate standard, everyone becomes forgettable. Another voice in the slop. Think of it this way – your tone of voice shouldn’t...]]></description><link>https://www.bushcraftstudio.com/post/why-sounding-professional-is-hurting-your-brand</link><guid isPermaLink="false">69e740cc0294e8c3f3ed79fe</guid><pubDate>Tue, 21 Apr 2026 09:23:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/646100_e2dd6bc506f6400a8f1572bfc0ea157b~mv2.jpg/v1/fit/w_1000,h_667,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Liam Bush</dc:creator></item><item><title><![CDATA[What makes a good website for a charity or social enterprise?]]></title><description><![CDATA[A good website doesn’t actually start with the design; it starts with being honest about what you're trying to achieve. Before you think about colours or typefaces or layouts, you need to be clear about what you stand for and how you want to talk to people. Without that foundation – your basic values and a sense of who you are – even the most expensive website will feel somewhat empty. It’s the behind-the-scenes work that gives the site its structure and its soul. Planning out your content...]]></description><link>https://www.bushcraftstudio.com/post/what-makes-a-good-website-for-a-charity-or-social-enterprise</link><guid isPermaLink="false">69e730270294e8c3f3ed4ca8</guid><pubDate>Tue, 21 Apr 2026 08:10:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/646100_a300d0e413a341edae89d0fedd37cfbd~mv2.jpg/v1/fit/w_1000,h_674,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Liam Bush</dc:creator></item><item><title><![CDATA[Why your website copy isn't working (and how to fix it)]]></title><description><![CDATA[Most website copy doesn't fail because the writing is "bad." It fails because it’s looking in the mirror.]]></description><link>https://www.bushcraftstudio.com/post/why-your-website-copy-isn-t-working-and-how-to-fix-it</link><guid isPermaLink="false">69e65a83456a102cf05047cf</guid><pubDate>Mon, 20 Apr 2026 17:21:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/646100_fb2dc2ef5c674bd4af0812a13be8d978~mv2.jpg/v1/fit/w_1000,h_667,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Liam Bush</dc:creator></item></channel></rss>